The American comic industry has always had a space for small, independent publishers, and I’m glad, because it means you can sometimes stumble across something like this. Wife Gets Smart, Makes Husband Happy: Supermarket Comic Strip Ads of World War II, compiled by Nat Gertler and published by his About Comics, is odd but strangely readable. Oh, not all at once — the messages are simple and repetitive. Yet there’s a compelling charm to how some anonymous advertising writer managed [...]
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Monday, July 11, 2022
Wife Gets Smart, Makes Husband Happy: Supermarket Comic Strip Ads of World War II
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