Do you know what a MAP policy is? A “minimum advertised price” policy requires retailers to avoid advertising a price lower than the producer dictates. They can sell the product for whatever they want, but they can’t tell people about it. Trying to control sale prices can lead to antitrust complaints, but MAP policies are legal because they are seen as trying to protect brand value. Online shopping has led to price erosion, and brick-and-mortar retailers complain they can’t compete [...]
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Wednesday, August 26, 2020
Comic Publisher Requires Adherence to Minimum Pricing
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