PR: What Not to Do: Make Packaging Too Clever

There are different levels of review and marketing lists, you know. From bottom up, so to speak, there’s the press release only, which means you don’t have enough audience or rank highly enough to actually see the product. They only expect you to reprint their promotional copy as “news”. In terms of actually being able to have an opinion on something, there are digital copies, which cost nothing and more often these days, are time-limited, so they expire. There are [...]
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Posted in: Graphic Novel Reviews