Twentieth Century Fox has a Choose Your Own Adventure movie in development. That’s not surprising — in a world that’s seen a Battleship licensed movie, every fond memory of our childhood is suitable for brand extension, and this one is better-known than many. What did surprise me is the announcement that they will be using CtrlMovie technology to allow the audience to decide how the movie will go using an app. Viewers vote to decide what characters will do at [...]
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Tuesday, May 29, 2018
There’s Going to Be a Choose Your Own Adventure Movie That Will Let You Actually Choose
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