It’s sad to watch a titan tumble. Marvel Comics used to rule the comic stores, but with no clear sense of direction; a willingness to offend new audiences without consideration for how that will kill off future growth; no clear expansion strategy outside their fanboy direct market base (including the failure to reach out to bookstores and libraries); and the messages they’re giving off, like “we’ll go back to what the fogies used to like, will you buy us now?”, [...]
from Comics Worth Reading http://ift.tt/2HwTQ5i
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Tuesday, February 20, 2018
Marvel Tries Again to Get Customers to Believe, Like Them
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