For years, people have been suggesting that there’s an opportunity to sell more items to fans of superhero films in movie theaters. Finally, someone’s taking up the idea — but it’s not comic books they’ll be selling. Marvel has announced that The Araca Group, “a renowned live entertainment merchandising company”, will be operating pop-up shops in 88 movie theater lobbies in conjunction with the release of Captain America: Civil War on May 6. They’ll sell 11 different products, including limited [...]
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Tuesday, May 3, 2016
Captain America: Civil War Movie Theater Shops
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