Amazon has a lot of people posting reviews at their site. Anyone can review anything they sell… although those who have purchased the item from Amazon get a “verified purchase” tag. Amazon uses these reviews, among many other factors, to determine search rankings. Vendors have figured that out, especially those vendors that sell easy-to-make items such as dietary supplements, cellphone cases, and various bits of offshore-manufactured small electronics (like charging cables and selfie sticks). They want lots of five-star reviews, [...]
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Friday, February 26, 2016
Unethical Reviewers Pulled From Amazon
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