A couple of weeks ago, Marvel sent out a press release that had me shaking my head. It seems that putting out multiple variant covers and chasing that first-issue sales bump over and over doesn’t lead to healthy long-term sales, so they announced “Marvel’s Issue #2 Promotional Program”: we’re pleased to announce a new initiative that will provide extra promotion and marketing for the exciting issue #2’s of new series! In addition to heavy promotion and marketing for the first [...]
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Friday, October 2, 2015
Marvel Discovers Comics Are Periodicals and the Problem of Variant Covers
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