Most of the superhero TV show marketing revolves around expected ideas: Gotham pushes a dark, mythic world, while the CW superhero shows, like Arrow, have a strong dash of relationship angst. Supergirl, coming this fall to CBS, aims to be different, which I welcome. I’d also expect as much — CBS viewers skew older than the “newer” networks, and they likely have higher expectations for their first superhero show. Their idea of a promo event goes like this: invite 400 [...]
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Monday, August 31, 2015
CBS Supergirl Marketing Not the Typical Superhero Show Package
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