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Wednesday, June 10, 2015

How Long Should You Wait Before Bringing Out the Trade?

Action Lab Entertainment is releasing two collected editions in comic shops today — Stray: Who Killed the Doberman? and Nutmeg: Early Fall: Taste Buddies.

What’s odd about this is the pacing.

Nutmeg Volume 1 cover

The Stray book collects the entire miniseries, four issues. But issue #4 was released just last week. The Nutmeg book collects the first three issues. But issue #3 was released the week before, at the end of May.

That’s a really quick turnaround for the collected editions. Typically, retailers don’t like that, because it makes the final issue a “dead product”, something of little interest to customers, more quickly. However, the makers of Nutmeg were tweeting that issue #3 was sold out, so in this case, at least, making the collection available quickly better satisfies potential readers.


from Comics Worth Reading http://ift.tt/1KpBvnJ


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